Professional Background

Drew Munro is a Co-Founder and Principal at LEAD for Growth. His career has included leadership positions in the US, Canada, UK, Europe and Australasia. In senior roles at Beam Suntory, Grupo Modelo and Molson Coors, Drew developed strategies and operations to lead 6 consecutive businesses from decline back to growth. With a background in Brands Marketing (Client and Agency), he grew into increasingly senior Commercial and multi-geography roles, having served as a General Manager, VP, President & CEO. He has worked in direct to consumer, business to business, 2 and 3 tier business models and as a brand owner, distributor and joint venture partner with global, regional and local customer partners.

Drew has delivered growth consulting and Executive Coaching across a wide range of B2B and B2C verticals and Clients including CPG, Health & Wellness, Technology, Chemicals, Crown Corporations, Pharmaceuticals, Construction, Capital Goods, Visual Arts, Event Production, Natural Resources, Not For Profit, Financial Services, Professional Services, Social Enterprise, Beverage Alcohol, and Family Enterprises/Offices.

Working with Boards of Directors, Executive Teams and Senior Management Teams, Drew embraces the challenge of transforming organizations and challenging conventional thinking to create diverse teams focused on leading for growth. He has spent a career helping senior teams analyze data, establish facts, create actionable insights, build high performance teams and develop vibrant cultures. He has deep experience in M&A, as part of acquiring and acquired organizations, developing commitment cases, participating in deal teams, and leading post-acquisition integration.

Drew and his LEAD for Growth colleagues believe that business growth and transformation is multi-disciplinary. By harnessing the breadth and depth of LEAD for Growth’s experiences organizations can simplify challenges, build partnerships, focus action and deliver outstanding business and cultural growth.

Education / Training

• Certified Management Consultant (CMC) – Canadian Association of Management Consultants

• Certified Executive Coach (CEC) – Rotman School of Management at University of Toronto

• Chartered Director (C.Dir.), Board Governance, The Directors College – DeGroote School of Business at McMaster University

• Agile Coaching Certified Professional (ICP-ACC) - IC Agile

• BoardMatch® Board Leadership Certification - Altruvest

• Certified Master Coach (CMC) – Behavioural Coaching Institute, International Coaching Council

• Certified in Barrett Values Centre Organisational Transformation®, Zenger Folkman Extraordinary Leader 360®, The Leadership Circle®, Integrative Enneagram®, EQ-I 2.0®, EQ 360®, Developing EQ®, FIRO B®, Firo Business®, IBM Enterprise Design Thinking® (Practitioner/Co-Creator/Team Essentials for AI)

• BA (Hons) Marketing - University of Strathclyde

• Diploma in Marketing - Chartered Institute of Marketing

Professional Affiliations

• Member of the Canadian Association of Management Consultants (CMC Canada)

• Member of the International Coaching Federation (ICF), Provider Member of the Association for Coaching (AC)

• Member of the Institute of Corporate Directors (ICD)

• Advisory Board Chair, ABA Architects, Cook Family Office, Zehr Group

• Advisory Board Member, Tradition Fine Foods